Architecture  |  Planning  |  Experience Design


BIA has been retained by the New England Aquarium to develop a new visitor experience master plan (XMP), focusing on optimizing the end-to-end experience of their diverse visitorship. This project is an update of BIA’s 2007 Exhibit Master Plan that guided 10 years of improvements throughout the aquarium.

Enabled by a grant from the Institute for Museum and Library Sciences (IMLS), the project includes a detailed analysis of the visitor journey components, and a new conceptual framework for creating a more engaging experience through all the touch points of the visitor experience.

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