Architecture  |  Planning  |  Experience Design


The Society for Experiential Graphic Design, SEGD, recently interviewed’s Chris Iwerks and Sela Bailey about their new wayfinding design system for the Massachusetts Bay Transportation Authority’s vast transit network of stations. From an existing conditions audit to developing manuals, guidelines and custom software, devised new tools and methods to correct a system famously plagued with inconsistent signage and ineffective wayfinding.

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